Evaluating if Profit First is Right for Your Business


For Australian business owners navigating the financial complexities of running a business, the Profit First system offers a novel approach. This method, formulated by Mike Michalowicz, centres on a simple yet revolutionary concept: prioritising profit over expenses.

The Profit First system is a unique approach to managing business finances. It involves reallocating revenue into different segments – profit, owner’s pay, taxes, and operating expenses.

Understanding the Profit-First Approach

At its core, Profit First inverts the traditional business formula of income minus expenses equals profit. Instead, it centres on a profit-first mentality, where income minus profit equals expenses. This shift in perspective encourages business owners to adapt their expenditures according to the profit they allocate first, instigating a more resourceful management of funds.

For example, if a business earns $10,000 a month, instead of deducting expenses and seeing what’s left as profit, it might immediately allocate 20% ($2,000) to profit. The remaining $8,000 is then used for expenses. This approach encourages businesses to work within the means of the remaining income after profit allocation, promoting more effective and efficient use of resources.

Critical Components of the Profit First System

  • Revenue Allocation: In this system, revenue is divided into different segments, such as profit, owner’s pay, taxes, and operational expenses. This structured allocation aids in clearer financial visibility.
  • Practical Money Management: By setting aside a percentage of revenue for profit before addressing expenses, business owners are compelled to operate within the means of the remaining funds.
  • Periodic Assessments: Regular assessments of financial allocations ensure that the business stays on track with its Profit First strategy.

Is Profit First Suitable for Your Business?

Determining the suitability of Profit First for your business involves several considerations:

  • Business Stability: The system is most effective for businesses with operational stability.

Consider a small café with a steady customer base, generating consistent monthly revenue. This café would benefit from Profit First, as it can predictably allocate a portion of its income to profit, ensuring stability and growth.

  • Financial Discipline: It requires a disciplined approach to financial management and may necessitate changes in traditional accounting practices.

Imagine a freelance graphic designer who irregularly manages finances. Adopting Profit First would require more disciplined accounting, helping to allocate funds to profit before expenses, leading to better financial control.

  • Business Goals: The method aligns well with businesses aiming for long-term profitability and financial prudence.

A startup focusing on sustainable growth might find Profit First aligns well with its long-term objectives. By prioritising profit, it can reinvest in strategic areas for development and innovation, promoting financial prudence.

Profit First Certified Professionals at Additional Business Concepts

If the Profit First approach has piqued your interest and you’re keen on further exploring innovative business strategies, contact our Profit First certified professionals.

Whether you’re looking to refine your financial strategies or expand your business acumen, we provide valuable insights for Australian entrepreneurs committed to business excellence. Dive into a world of transformative business ideas today!