Are You Using the Right Profit First Percentages for Your Business?


In the realm of financial management and business strategies, the Profit First methodology has gained prominence. Developed by Mike Michalowicz, this approach challenges traditional economic thinking by prioritising profit from the outset. The fundamental premise is straightforward: designate a portion of your revenue for profit as an unwavering priority, ensuring your business’s financial well-being and longevity.  

Imagine running a bakery with your financial approach to cover expenses first, hoping for some leftover profit. That’s like reading a book where the protagonist spends all their resources on mundane tasks and only thinks about the grand adventure later. It’s a recipe for financial uncertainty.

Now, enter Profit First. It’s like having a well-thought-out plotline. From every batch of cupcakes sold, a portion is set aside for profit immediately. This profit becomes the character development that adds depth and stability to your bakery’s story.

But here’s the twist: the Profit First methodology isn’t a one-size-fits-all narrative. Similar to how books require different twists and turns, each business has unique needs. For instance, a software development company might allocate a different percentage for profit compared to a retail store.

This brings us to an important question: Are you using the right Profit First percentages for your business? 

In this blog post, we’ll delve into the Profit First methodology and guide you in determining the ideal percentages for your business as well as explain the role of a certified Profit First Professional

Understanding the Role of Percentages

The concept of percentages forms the foundation of the Profit First methodology, reshaping how businesses approach financial management. Unlike the traditional approach focusing on deducting expenses from sales to calculate profits, Profit First introduces a game-changing perspective. 

It advocates subtracting profit allocations from your sales revenue before determining your expenses. Here’s the improved formula:


This reversal formula underscores the methodology’s essence. It’s not just about managing money; it’s a strategic shift that promotes financial health and sustainability. 

This transformation begins by setting up multiple bank accounts, a practical step towards achieving a profit-centric mindset in your business.

Multiple Bank Accounts Help with Profit Allocation

By having multiple bank accounts, you can automatically divide your money for different business needs. This helps avoid overspending, which can happen with just one account. 

When implementing the Profit First methodology, you’ll designate one account for each of the following purposes:

  • Profit  – Savings Account
  • Owner’s Earnings Pool – Savings Account
  • Income Flow  – Transaction Account
  • Business Operating Expenses Pool – Transaction Account
  • Tax Reserve – Savings Account

But to determine how much money goes into each account, you’ll need to understand Profit First percentages.

What are Profit First Percentages?

These percentages provide a clear picture of your current financial situation and a structured path toward your future financial objectives. There are two categories of profit first percentages: current allocation and target allocation.

Current Allocation Percentages

These represent how your existing financial resources are distributed among profit, tax, owner’s compensation, revenue, and operational expenses. It reflects your present economic landscape.

Target Allocation Percentages

These indicate how you aim to steer your business to enhance profitability and increase cash flow. They represent your desired financial goals for the future.

Percentage Allocation for Your Business

Applying the Profit First percentages to your business involves a strategic approach.

Begin by assessing your current financial situation, breaking down your revenue into the designated categories of profit, tax, owner’s compensation, income, and operational expenses based on the current allocation percentages. 

To effectively apply percentages to your business, here’s what you should follow:

  • Assess Your Revenue: Start by thoroughly analysing your business’s total revenue. This is the cornerstone for implementing Profit First percentages.
  • Define Profit Priorities: Determine your ideal profit percentage, aligning it with your business goals. Make profit a non-negotiable priority to secure your financial stability.
  • Create a Dedicated Profit Account: Establish a separate bank account exclusively for your profits. This clear separation ensures that profit remains untouched for expenses.
  • Calculate Owner’s Pay: Calculate a reasonable salary for yourself as the business owner. Ensure it’s sustainable without compromising profit.
  • Evaluate Operating Expenses: Assess your business expenses as a percentage of revenue. This helps maintain a healthy cash flow and efficient cost management.
  • Expense Vigilance: Exercise prudent expense management, adhering to the allocated percentage. Keep a watchful eye on unnecessary spending.
  • Continuous Monitoring and Adjustments: Regularly monitor your financials and be ready to make percentage adjustments as your business evolves. Flexibility is critical to long-term financial success.

This gives you a clear snapshot of where your finances stand. If the above seems overwhelming, you can fill out our profit first mentoring form, and our profit-first professionals will contact you for further consultation. 

How Can a Profit First Professional Help?

Teaming up with a certified Profit First Professional (PFP) can strategically transform your business. It may lead to adjustments in your operational approaches or a shift in your financial perspective.

A PFP, having undergone rigorous training in the Profit First methodology, possesses the skills and knowledge to establish and consistently enhance business profitability. Their certification underscores their ability to guide businesses towards financial success.

What distinguishes a PFP is its proven track record. They’ve applied these principles to their ventures and helped other businesses achieve profitability through the Profit First model.

Furthermore, PFPs can specialise in specific industries, allowing them to tailor Profit First strategies to suit each sector’s unique dynamics. They are well-versed in tactics that ensure a steady cash flow. This adaptability is vital because, like businesses themselves, industries vary significantly.

Additional Business Concepts – Your Partner in Making Your Business Profitable

The Profit First methodology offers a clear pathway to sustainable profitability and expansion regardless of your current financial status. You can contact our Profit First Professionals for advice. 

We aren’t mere advisors; we are your accountability partner, a dependable sounding board for business decisions, and a compass guiding your enterprise towards growth and profitability. 

If you are willing to reshape the trajectory of your business journey, contact us today.